The revolution is here, so get on the right side of the barricade and become a part of it. Let´s thank Mr. and Mrs. Consumer and their little Consumerlings, who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between people who sell stuff (products, services, entertainment) and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed: one they have branded (you got it) ´´Punk Marketing´´. It´s one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers - or any consumer seeking to understand and employ their newfound power. And here´s the good news: it´s based upon principles that have existed forever. In an age of digital video recorders, ´´branded entertainment´´, cell-phone TV, multiplayer online videogames, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing there´s a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot (soon to be heard round the world) of a long-awaited and breathless uprising that businesses want, deserve, and desperately need. ungekürzt. Language: English. Narrator: Richard Laermer and Mark Simmons. Audio sample: http://samples.audible.de/bk/adbl/000093de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Freshly updated with new information and resources, this third edition of The Power Formula for LinkedIn Success is a valuable expansion of the guide that´s helped tens of thousands access the full power of LinkedIn - for their companies and their careers. Aimed at the experienced business professional who´s either skeptical about LinkedIn or looking for ways to more effectively use it, Wayne Breitbarth´s user-friendly guide explains how professionals can employ this social networking site to create lasting business connections, build unique personal brands, and generate significant business opportunities. Even those who entered the business world long before the rise of Facebook can benefit from LinkedIn. In fact, Breitbarth argues, the experience and connections of seasoned professionals give them a leg up in harnessing its power. Now listeners have his original advice, information about LinkedIn´s latest features, and a wealth of new resources. A keyword-selection tool and profile-optimization checklist remain important features. Wayne Breitbarth has been a LinkedIn trainer since early 2009. He has presented to thousands of business professionals at many prominent conventions, association events, and corporate training sessions. His guide gives any professional - from entry level to CEO - the confidence to begin integrating this innovative tool into his or her branding and marketing strategy. The book is rounded out with a six-week, two-hour-per-week start-up plan and a weekly maintenance plan that will motivate listeners to make the most of their time on LinkedIn. Language: English. Narrator: Wayne Breitbarth. Audio sample: http://samples.audible.de/bk/gren/000030de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Today´s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to: Focus on navigating risk instead of trying to measure or reduce it Cultivate your brand´s will to live by staying positive and asking the most important question: Are you worth it? Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut Develop a concept of ´´mission´´ to ensure internal alignment and reduce friction Act with urgency rather than waiting for the right circumstance Brand vs. Wild helps listeners understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the brand wilderness. There is hope in a harsh business world. And Brand vs. Wild is it. ungekürzt. Language: English. Narrator: Grover Gardner. Audio sample: http://samples.audible.de/bk/gdan/002209de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Many business owners purchase Internet tools which they thought would really be of benefit to their business, but as the drama unfolds they later shelve these tools out of frustration. As we examine the events that led this decision we are going to be amazed! Could it be that they really do not understand the fundamentals of internet business marketing? In dealing with this issue there are tips that can help these business owners make wise decision. But how will adequate knowledge of online business play out in the positive results and the success of the business? Are the benefits so great that it will inspire those who have given up to start over again? To make it an enriching and rewarding experience the business owners must learn the fundamental skills, as they will make similar mistakes that will prove costly. Having knowledge of the tools and the application of how to use each tool will certainly be beneficial. The business owner should also be equipped with the skills and the knowledge of the tools used for running the offline business as the benefits are certainly worth the effort. As the drama unfolds you will discover that a marriage between the offline business and the online business will create an awesome experience for the business owner. But only the business owners have that decision to make. Language: English. Narrator: Clare Feighan. Audio sample: http://samples.audible.de/bk/acx0/027351de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
With thе сurrеnt trеnd in marketing, ѕосiаl mеdiа iѕ now the premiere player in the ѕuссеѕѕ оf еvеrу оnlinе buѕinеѕѕ. Thеrе is nо wау to succeed if you аrе nоt going tо divе into the use of the developing social media melee. As such, уоu ѕhоuld hаvе a flexible ѕосiаl mеdiа marketing strategy thаt will work for thiѕ nеw аnd dуnаmiс environment. Thrоugh a wеll-рlаnnеd search engine optimization mаrkеting strategy, as detailed in this book, уоu саn take advantage оf the social media marketing craze fоr your business´s ѕuссеѕѕ. With a great SEO mаrkеting ѕtrаtеgу, уоur wеbѕitе will get thе linkѕ аnd trаffiс thаt it nееdѕ tо ѕtау up in the search engine rankings and drive sales to your business. Social media marketing ѕtrаtеgу, bаѕеd оn ѕосiаl networks and nеtwоrking ѕitеѕ, iѕ perhaps оnе оf the mоѕt important tools for аnу Intеrnеt marketer. Thе reason only vеrу fеw marketing strategies hаvе been able tо рrоvе themselves more еffесtivе than social nеtwоrk marketing iѕ that social media provides a lаrgе numbеr of potential known and unknown customers which is hеlрful fоr mаrkеtеrѕ. The other reason that social media can be so successful is that it takes advantage of social proofing. When a customer sees that a certain business has lots of likes/followers/connections, they tend toward having trust and confidence in the business. This is similar to seeing two restaurants, one very empty and the other very busy: Which one would you rather go to? Which one do you inherently think is better than the other? You would naturally assume that the busy restaurant has better food, service, and other amenities because there are more customers there filling the place. This is what social media does for a business, it plays on the natural psychology of social proofing and allows even smal... ungekürzt. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/086414de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company´s reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion None of the above! You see, the most important competitive edge for today´s business professionals cannot be found on this list, your resume, or in any of your company´s marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That´s right, it´s YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today´s sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new ... ungekürzt. Language: English. Narrator: Mel Foster. Audio sample: http://samples.audible.de/bk/acx0/001964de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Develop the techniques of a million dollar earner by using these trusted methods from top MLM leaders. Let best-selling author Chris Widener share his views on achieving success in this lucrative field, as the legendary business philosopher Jim Rohn personally mentored Chris Widener in succeeding in business. Then, one of America’s youngest multi-millionaires will share his proven system for achieving results. Ryan Chamberlin achieved a million + dollar income in his early 20’s as a result of using this system for prospecting. Put these tools to use in your business, and get on-track to building wealth with your prospects and downline. Language: English. Narrator: Chris Widener, Ryan Chamberlin. Audio sample: http://samples.audible.de/bk/made/000433de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
This compendium has been compiled by myself and my team as a result of years of vetting thousands of tools and resources in the pursuit of the arsenal of tools of that will help us build and grow successful online businesses. While some were incredibly useful and saved us time and frustration, and made us more money, others were downright useless and even cost us business. We have gone out and found all of the tools you will ever need to help you build a successful online business, so that you don´t have to spend weeks and months figuring it all out yourself. One of the best ways to find out what another successful entrepreneur is doing is by studying what they use and applying it in your own business. Inside this book you will discover: Ad Tools Monitoring analytics SEO Tools Social media tools Content marketing tools Analytics and optimization tools And much, much more! Best of all? These tools are free to start using. All of these tools will help you streamline, systematize, and automate processes so that you attract more clients, make more sales, and make more money with less time, effort, and capital required. ungekürzt. Language: English. Narrator: Sean Patrick Hopkins. Audio sample: http://samples.audible.de/bk/acx0/065066de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Contains two big site promotion books for one low price! Inside this massive two-book resource, you´ll discover a treasure chest of over 130 of the top promotional websites and free tools for promoting your blog or website. Inside you´ll get all the resources you´ll ever need to drive huge swarms of traffic to your door in one big collection - such as: You´ll get the hottest sites for testing, tracking, and growing site traffic Sites for building free mailing lists Sites for free email and auto-responders Income-generating sites to spin off additional revenue from your existing traffic Sites to help you rank higher in the search engines Sites to boost your ´´social status´´ and gain your site new credibility You´ll get a whole host of free online tools for every promotional job imaginable (graphic arts, cams, site development, and much more). You´ll discover a free source for cloud-based data storage. ....and you´ll learn how to pick up free PR from newspapers, TV, & radio You´ll learn to integrate affiliate links into your existing site for easy secondary passive income You´ll even get links to free website and blog-hosting services so you can get started for free! And much, much more! Language: English. Narrator: Eddie Frierson. Audio sample: http://samples.audible.de/bk/acx0/052465de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Do you own a blog or a website that can´t get any traffic? Are you selling an online product which doesn´t get any customers? You´re not alone. Read below. Most people today give up on their online journey after some time because they do not see any results. No one visits their website and no conversation occurs on their written articles. This, in turn, demotivates them. Well, we all have been through that stage, I have been through that stage. But, instead of giving up, I looked for a solution. The solution for this problem is to start doing SEO on your website. Now, you can either wait for nights and days for the angel to come and tell Google and other search engines about your website. Or you can take responsibility and understand that no angel or tooth fairy will come to help you and eventually you need to start working for yourself. If you´ve used SEO before without any results, you may realize that it´s really confusing and expensive. The problem is that most of the information out there is overly complicated and out-of-date. This is the reason why most blogs get very little traffic. Our book is simplified down to the basic level for every single person to understand This book is an online blueprint to how I´ve been making money from my blogs for years. What´s included in our book: What is SEO? On-page SEO techniques Off-page SEO techniques Content marketing Social media marketing Four different keyword research tools with our personal recommendations How to set up your first ad on Google Adwords Download now. ungekürzt. Language: English. Narrator: Nejc Kozmos. Audio sample: http://samples.audible.de/bk/acx0/083001de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Certainly, you have wondered how to use marketing strategies to promote your business. This is a doubtful matter for many entrepreneurs, after all, there are thousands of tools available. And for small businesses, where resources are more limited, the challenges of marketing are much higher. With this in view, the Internet is a cost-effective solution and efficient for small businesses who want to increase the visibility of your business. Daily, we make use of email, we access websites, shop online, we use social networks. However, to have it incorporated into our lives so quickly we forget sometimes that these users present on the Internet are also our customers and consumers. Here we discuss ways and strategies to attract customers! This is the central focus of this book. If you have a small business, you know very well the importance of customers. They are the reason of existence of the business. Henry Ford said ´´It is not the employer who pays the wages, but the customer.´´ Well, as the person responsible for a small business, you are constantly looking for new ways to attract and retain customers. ungekürzt. Language: English. Narrator: Tracy Tupman. Audio sample: http://samples.audible.de/bk/acx0/069731de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Traditional marketing tactics aren´t bringing in customers like they used to, and even today´s most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter.Using real case studies, social-media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions.Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow´s best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence. ungekürzt. Language: English. Narrator: Scott Peterson. Audio sample: http://samples.audible.de/bk/gdan/000368de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.